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| CV | Books | Courses | Resources |  |
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FULL NAME: |
Christo Nikolov Kaftandjiev |
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DATE AND PLACE OF BIRTH: |
2.12.1955, Sofia, Bulgaria |
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MARITAL STATUS: |
Married |
| HEALTH: |
Excellent |
| E-MAIL |
chr@mail.bg |
| EDUCATION |
|
| - 1981 | Master's degree in philology at Sofia
University, Department of Philology |
| - 1992 | Ph.D. degree - 'The Language of
Advertising. Graphics and Text' |
| PROFESSIONAL
EXPERIENCE |
|
| - from 1981
till 1985 |
Bulgarian Academy of Sciences - an
editor and an editor in chief |
| - from
1985 till 1989 |
Sofia University; Laboratory of
Educational Measurement - a scientific researcher |
| - from 1989
till 1995 |
Sofia University - Central Institute
for Teacher Training - an assistant professor on applied linguistics; |
| - 1995 |
Sofia University - Faculty of
Journalism - an associate professor on advertising |
| - 1993 |
Specialisation at CITO Dutch
National Institute for Educational Measurement, Arnhem |
| - 1996 |
National Art Academy - an associate
professor on visual communication and semiotics |
| - 1997 |
Honorary
professor and academic world star of International Academy of
the Authorised Education, USA |
| - 1997 |
Elected
in the International Board of Judges & Advisors of The New York
Festivals |
| 1999-2001
|
Postdoctoral study and lecturing in
University of Jyvaskyla, Finland |
| - 2008 |
Doctor Habilis Degree – The Signs of Women in Advertising |
| LANGUAGES |
English, French, Russian |
| BOOKS | |
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Kaftandjiev, Ch. (1994). The Texts of Print Advertising. Sofia, Sofia University, 142 p. - This book is also translated and published in Russian by the Moscow publishing company 'Meaning' (1995). |
| Kaftandjiev, Ch. (1995). Harmony in Advertising Communication. Sofia, Kabri, 240 p. | |
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Kaftandjiev, Ch. (1996). Visual Communication. Sofia, Open Society,160p. |
| Kaftandjiev, Ch. (1998). The Texts of Print Advertising. (Second edition), Sofia, Sofia University, 142 p. | |
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Kaftandjiev, Ch. (1998). The Image of Women in Advertising. Sofia, Princeps, 263 p. |
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Kaftandjiev, Ch. (2000). Harmony in Advertising Communication. (Second edition), Sofia, Ciela, 190 p. |
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Kaftandjiev, Ch. (2001). Absolut Semiotics. Sofia, Ciela, 384 p. |
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Kaftandjiev, Ch. (2006). Harmony in Advertising Communication. Reloaded. (Fifth edition), Sofia, Ciela, 446 p. |
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Kaftandjiev, Ch. (2006). Absolut Semiotics. Moscow, RIP Holding, 356 p. |
|
Kaftandjiev, Ch. (2006). Sex and Violence in Advertising. Sofia, Ciela, 496 p. |
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Kaftandjiev, Ch. (2007). Sex and Violence in Advertising. St. Petersburg, Piter, 496 p. |
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Kaftandjiev, Ch. (2007). The Image of Women in Advertising. Moscow, RIP Holding, 232 p. |
|
Kaftandjiev, Ch. (2007). Heroes and Beauties in Advertising. (Heroic Marketing Narratives). Sofia, Ciela, 244 p. |
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Kaftandjiev, Ch. (2008). Heroes and Beauties in Advertising. (Heroic Marketing Narratives). St. Petersburg, Piter, 244 p. |
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Kaftandjiev, Ch. (2008). Harmony in Advertising Communication. Reloaded. (Sixth edition), Sofia, Ciela, 474 p. |
| Participation with reports on international congresses and symposiums | |
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Kaftandjiev, Chr. Literacy and its Assessment of English as a Second Language. Thirteen World Congress on Reading, Stokholm, 1990. |
| Kaftandjiev, Chr. Test for Measuring the Understanding of Iconic Tropes. Language Testing Seminar, Jyvaskyla, Finland, 1991. | |
| Kaftandjiev, Chr. The Structures of Semantic Memory and their Actualisation in the Verbal and Iconic Advertising Discourse. Sixth Annual International Conference on Pragmatics and Language Learning, University of Illinois, USA, 1992. | |
| Kaftandjiev, Chr. Symbol's Sign System and its Application in Advertising (In Search of Semantic Universals - the International, Multinational and Global Advertising between Kotler and Levitt). 34th IAA World Advertising Congress, Cancun, Mexico, 1994. | |
| Kaftandjiev, Chr. The Advertising of Information Services. Appeals, Arguments and Communication Strategies. Information Services International Forum in the Period of Transition, Sofia, Bulgaria, 1994. | |
| Kaftandjiev, Chr. Coherence and Cohesion in the Global Discourse of Print Advertising. Ninth Annual International Conference on Pragmatics and Language Learning, University of Illinois, USA, 1995. | |
| Kaftandjiev, Chr. TV and Reading: A Continual Controversy or a Continual Harmony (The Semiotic Aspects of Reading). 9th European Conference on Reading, Budapest, Hungary, 1995 | |
| Kaftandjiev, Chr. The Social Counter Ethics: The Visual Manipulations in the System of Mass Media Print Communication. IVLA/IAECT Conference, Chicago, 1995. | |
| Kaftandjiev, Chr. The Verbal Discourses' Overiconizations and their Dimensions in Media Education. 4th International Research Symposium on Visual Verbal Literacy, The Netherlands, 1996. | |
| Kaftandjiev, Chr. Literacy, Books, Reading and their Advertising Communication. 16th World Congress on Reading. Prague, Check Republic, 1996. | |
| Kaftandjiev, Chr. The integrated European space through the integrated education - the elimination of borders through communicative and semiotic approaches, integrating the education on linguistic, literature, art and music. Symposium Deutschdidactic, Berlin, 1996. | |
| Kaftandjiev, Chr. Icon Quest: Journeys Towards Comics Literacy, or How to Kill the Words. IVLA Conference, Wyoming, 1996. | |
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Kaftandjiev, Chr. The Cultural/Natural Space as a Sign System in Advertising. 6th World Congress of Semiotics, Guadalajara, Mexico, 1977. |
| Kaftandjiev, Chr. The Sadism, Sex and Humour in Advertising from the Semiotic Standpoint. Second European IAA Conference, Ukraine, 1997. | |
| Kaftandjiev, Chr. Iconic Femininity Forever (The Iconic Customisation or the Post-modern Way of Iconic Learning and Expression "Because She Is a Diamond"). 29th Annual IVLA Conference, Pennsylvania, 1997. | |
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Kaftandjiev, Chr. Hieroglyphic Interaction with the Post Modern World Advertising. 36 IAA World Congress, Cairo, 1988. |
| Kaftandjiev, Chr. The Iconic Ice Cream Reception in the Virtual, Abstract,Verbal and Technological Garden of Postmodern Communication (The Semiotic, Semiosis and Symbiosis Aspects of Technological Codes and their Icono-Verbal Actualizations). 30 Annual IVLA Conference, Georgia, USA. | |
| Kaftandjiev, Chr. The Similiraties and Differences between Russian and Western Political PR and Advertising - the Intercultural and Comparative Aspects. Fourth International Summer School on Russian Media. Sanct Peterburg, 1999. | |
| Kaftandjiev, Chr. Complex System of Financial Architecture and its Semiotic Reliability or why Financial Virgin Architecture will Never Surrender to any Sign Rapists (at Least in Marketing Communications). 7th World Congress of Semiotics, Dresden, Germany, 2000. | |
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Lehtonen, Jaakko and Christo Kaftandjiev. The Absolut Report - The Different Alcohol Evil and their Sign Actualizations in Advertising. Baltic Summer Institute for Semiotic and Structural Studies, Imatra, Finland, 2000. |
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Kaftandjiev, Chr. Mission (Im)possible - The Accelerated East European Transition from Modern and Communist to Post Modern and Feminist Marketing Communications. Media Meeting, Golden Drum, Slovenia, 2001. |
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Takala, Sauli and Christo Kaftandjiev. Semiotic and Communicative Aspects of Trans(lation)s and Inter(pretaion)s - The Texts on the Cross(Road)s of Trans(iconation)s. Baltic Summer Institute for Semiotic and Structural Studies, Imatra, Finland, 2001. |
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Kaftandjiev, Chr. The Relationships - The Old/New Marketing Communication Odysseys (from the Phoenician First Trade Speech and Alphabet to the Postmodern, Intercultural, and Integrated Marketing Communications), The IAA 38th World Congress, Beirut, Lebanon, 2002 |
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Kaftandjiev, Chr. and Janez Damjan. Semiotic Analysis of Media Advertising (on the Basis of Central, East, Western and American Perspective). Media Meeting, Golden Drum, Slovenia, 2002. |
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Kaftandjiev, Chr. Institutional Advertising and E Marketing. Business Forum, Sofia, 2002. |
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Kaftandjiev, Chr. No Limit in Visual Strategies in Advertising. First Advertisng Festival, Saraevo, B&H, 2003. |
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Kaftandjiev, Chr. Semiotics of Advertising. Tomsk State University, Russia, 2006 |
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Kaftandjiev, Chr. Design as Marketing Communication, International Ad Festival, Montreux, 2006 |
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Kaftandjiev, Chr. Ambient Media in Advertising. International Ad Forum “Dialog”, St. Petersburg, 2007 |
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Kaftandjiev, Chr. How to Advertise Media Efficiently. Kiev International Ad Festival, 2007 |
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Kaftandjiev, Chr. Marketing Communications of Luxury and Premium Food & Beverages Products. Adam Smith Conferences, Moscow, 2007 |
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Kaftandjiev, Chr. Psycological Motivation in Alcohol Marketing Communications. Adam Smith Conferences, Moscow, 2007 |
| Kaftandjiev, Chr. Creative Strategies in Transit Advertising. Third Congress on Transit Advertising. St. Petersburg, 2007 | |
| Kaftandjiev, Chr. Creative Aspects of Advertising Campaigns. HiBrand World Conference, Moscow, 2008 |
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