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| CV | Books | Courses | Resources |  |
| COURSES ABROAD | |
| Applied Semiotics - University of Jyvaskyla, Finland | |
| Intercultural Aspects of Integrated Marketing Communications - University of Jyvaskyla | |
| Semiotic Aspects of Intercultural Communication - University of Jyvaskyla | |
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Visual Rhetorics - University of Jyvaskyla |
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Visual Communication (In Advertising and Marketing). University of Jyvaskyla |
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Basics of Efficient Advertising. Creative and Semiotic Approach. University of Jyvaskyla |
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Theory of Advertising. University of Jyvaskyla |
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Integrated Marketing Communications, RIP Holding, Moscow, Russia |
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Communicative Strategies in Advertising and Marketing Communications – Semiotic Approach. RIP Holding, Moscow |
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Efficient Advertising from the Standpoints of Consumer Groups, Goods and Services. RIP Holding, Moscow |
| Basics of Efficient Advertising, University of Samara, Russia | |
| Advertising and Semiotics, Petersburg State University, Russia |
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The lectures and seminars I can propose: |
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These topics are only a part of the possible lectures. The other subjects are listed in the summaries of the books. |
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Different types of advertising |
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The Print Advertising The TV Advertising The Radio Advertising The Outdoor Advertising The Advertising on Internet Ambient Media |
| Psychological Aspects of Advertising |
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The Basic Psychological Schools in Advertising Psychoanalysis and its Application in Advertising The Theory of Maslow and its Application Advertising The Life Stiles and their Application in Advertising |
| The Advertising Appeals |
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Consumer Groups and Advertising Appeals The Advertising Appeals of Might The Advertising Appeals of Happiness The Advertising Appeals of Love and Sex The Advertising Appeals of Humor The Advertising Appeals of Traditions Semiotics and Advertising Appeals Intercultural Communication and Advertising Appeals |
| The Efficient Advertising of Different Products and Services |
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How to Advertise Efficiently Financial Services How to Advertise Efficiently Food and Drinks How to Advertise Efficiently Computers and Office Equipment How to Advertise Efficiently Telecommunication and Internet Services How to Advertise Efficiently Cosmetics and Detergents How to Advertise Efficiently Tourism and Air Services How to Advertise efficiently Cars How to Advertise Efficiently Cloths How to Advertise Efficiently Media How to Advertise Institutions (Political Parties, Social Organizations, etc.) |
| Stylistics and Advertising |
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How to Use the Stylistic Figures to Create Efficient Advertising How to Edit the Ads |
| Rhetorics and Advertising |
| The Communicative Advertising Strategies The Communicative Advertising Strategies depending on the Requirements of Consumer Groups The Communicative Advertising Strategies depending on the Requirements of Products The Communicative Advertising Strategies depending on the Characteristics of Media |
| Creativity and Advertising |
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The Different Creative Approaches and How to Apply them Successfully in Advertising The "Morphological Analysis" and its Application in Creative Advertising The "Semantic Field Method" and its Application in Creative Advertising The "Counterpoint Method" and its Application in Creative Advertising The "Tropes Method" and its Application in Creative Advertising The "Intertextuality Method" and its Application in Creative Advertising The "Different Styles" and Advertising |
| Semiotics and Advertising |
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Verbal Signs and Advertising Images and Advertising Index Sign Systems (Colors, Cloths, etc.) and their use in Advertising Feminism and Advertising Postmodernism and Advertising |
| Marketing Communicative Constants |
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How to Create Efficient Trade Marks How to Efficient Corporate Advertising with Help of Trade Marks How to Create Efficient Advertising Slogans How to Use the Colors as Marketing Communicative Constants How to Use the Images as Marketing Communicative Constants |
| Integrated Marketing Communications |
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The Efficient Advertising Campaigns How to Integrate the Advertising Campaigns The Advantages and Disadvantages of Different Marketing Communications How to Integrate the Different Marketing Communications The Product Placement as Marketing Communication The Corporate Architecture as Marketing Communication The Design as Marketing Communication The Packaging as Marketing Communication |
| Intercultural Aspects of Marketing Communications |
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How to Advertise Efficiently for Consumer Groups of Different Cultures The Global Advertising The "Masculinity-Femininity Dimension" and its Application in Advertising The "Power Distance Dimension" and its Application in Advertising The "Uncertainty Avoidance Dimension" and its Application in Advertising The "Individualism-Collectivism Dimension" and its Application in Advertising The "Time Dimension" and its Application in Advertising |
| Web Design |
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