CV

FULL NAME:

 

Christo Nikolov Kaftandjiev


DATE AND PLACE OF BIRTH:

 2.12.1955, Sofia, Bulgaria

MARITAL STATUS:

Married

HEALTH:
Excellent
E-MAIL
chr@mail.bg
EDUCATION

- 1981 Master's degree in philology at Sofia University, Department of Philology
- 1992 Ph.D. degree - 'The Language of Advertising. Graphics and Text'
PROFESSIONAL EXPERIENCE

- from 1981 till 1985
Bulgarian Academy of Sciences - an editor and an editor in chief
- from 1985 till 1989
Sofia University; Laboratory of Educational Measurement - a scientific researcher
- from 1989 till 1995
Sofia University - Central Institute for Teacher Training - an assistant professor on applied linguistics;
- 1995
Sofia University - Faculty of Journalism - an associate professor on advertising
- 1993
Specialization at CITO Dutch National Institute for Educational Measurement, Arnhem
- 1996
National Art Academy - an associate professor on visual communication and semiotics
- 1997
Honorary professor and academic world star of International Academy of the Authorised Education, USA
- 1997
Elected in the International Board of Judges & Advisors of The New York Festivals
1999-2001
Postdoctoral study and lecturing in University of Jyvaskyla, Finland
-2005 Sofia University - Faculty of Journalism - professor on advertising, marketing communications and semiotics
- 2007

Specialization at Westminster University (London) and Dublin Institute of Technology

- 2007 Elected in the Board of Superbrands Bulgaria
- 2008
Doctor Habilis Degree – The Signs of Women in Advertising
LANGUAGES
English, French, Russian
BOOKS
Kaftandjiev, Ch. (1994). The Texts of Print Advertising. Sofia, Sofia University, 142 p. - This book is also translated and published in Russian by the Moscow publishing company 'Meaning' (1995).
  Kaftandjiev, Ch. (1995). Harmony in Advertising Communication. Sofia, Kabri, 240 p.
Kaftandjiev, Ch. (1996). Visual Communication. Sofia, Open Society,160p.
  Kaftandjiev, Ch. (1998). The Texts of Print Advertising. (Second edition), Sofia, Sofia University, 142 p.
Kaftandjiev, Ch. (1998). The Image of Women in Advertising. Sofia, Princeps, 263 p.
Kaftandjiev, Ch. (2000). Harmony in Advertising Communication. (Second edition), Sofia, Ciela, 190 p.
Kaftandjiev, Ch. (2001). Absolut Semiotics. Sofia, Ciela, 384 p.
Kaftandjiev, Ch. (2006). Harmony in Advertising Communication. Reloaded. (Fifth edition), Sofia, Ciela, 446 p.
Kaftandjiev, Ch. (2006). Absolut Semiotics. Moscow, RIP Holding, 356 p.
Kaftandjiev, Ch. (2006). Sex and Violence in Advertising. Sofia, Ciela, 496 p.
Kaftandjiev, Ch. (2007). Sex and Violence in Advertising. St. Petersburg, Piter, 496 p.
Kaftandjiev, Ch. (2007). The Image of Women in Advertising. Moscow, RIP Holding, 232 p.
Kaftandjiev, Ch. (2007). Heroes and Beauties in Advertising. (Heroic Marketing Narratives). Sofia, Ciela, 244 p.
Kaftandjiev, Ch. (2008). Heroes and Beauties in Advertising. (Heroic Marketing Narratives). St. Petersburg, Piter, 244 p.
Kaftandjiev, Ch. (2008). Harmony in Advertising Communication. Reloaded. (Sixth edition), Sofia, Ciela, 474 p.
Participation with reports on international congresses and symposiums
Kaftandjiev, Chr. Literacy and its Assessment of English as a Second Language. Thirteen World Congress on Reading, Stokholm, 1990.
  Kaftandjiev, Chr. Test for Measuring the Understanding of Iconic Tropes. Language Testing Seminar, Jyvaskyla, Finland, 1991.
  Kaftandjiev, Chr. The Structures of Semantic Memory and their Actualisation in the Verbal and Iconic Advertising Discourse. Sixth Annual International Conference on Pragmatics and Language Learning, University of Illinois, USA, 1992.
  Kaftandjiev, Chr. Symbol's Sign System and its Application in Advertising (In Search of Semantic Universals - the International, Multinational and Global Advertising between Kotler and Levitt). 34th IAA World Advertising Congress, Cancun, Mexico, 1994.
  Kaftandjiev, Chr. The Advertising of Information Services. Appeals, Arguments and Communication Strategies. Information Services International Forum in the Period of Transition, Sofia, Bulgaria, 1994.
  Kaftandjiev, Chr. Coherence and Cohesion in the Global Discourse of Print Advertising. Ninth Annual International Conference on Pragmatics and Language Learning, University of Illinois, USA, 1995.
  Kaftandjiev, Chr. TV and Reading: A Continual Controversy or a Continual Harmony (The Semiotic Aspects of Reading). 9th European Conference on Reading, Budapest, Hungary, 1995
  Kaftandjiev, Chr. The Social Counter Ethics: The Visual Manipulations in the System of Mass Media Print Communication. IVLA/IAECT Conference, Chicago, 1995.
  Kaftandjiev, Chr. The Verbal Discourses' Overiconizations and their Dimensions in Media Education. 4th International Research Symposium on Visual Verbal Literacy, The Netherlands, 1996.
  Kaftandjiev, Chr. Literacy, Books, Reading and their Advertising Communication. 16th World Congress on Reading. Prague, Check Republic, 1996.
  Kaftandjiev, Chr. The integrated European space through the integrated education - the elimination of borders through communicative and semiotic approaches, integrating the education on linguistic, literature, art and music. Symposium Deutschdidactic, Berlin, 1996.
  Kaftandjiev, Chr. Icon Quest: Journeys Towards Comics Literacy, or How to Kill the Words. IVLA Conference, Wyoming, 1996.
Kaftandjiev, Chr. The Cultural/Natural Space as a Sign System in Advertising. 6th World Congress of Semiotics, Guadalajara, Mexico, 1977.
  Kaftandjiev, Chr. The Sadism, Sex and Humour in Advertising from the Semiotic Standpoint. Second European IAA Conference, Ukraine, 1997.
  Kaftandjiev, Chr. Iconic Femininity Forever (The Iconic Customisation or the Post-modern Way of Iconic Learning and Expression "Because She Is a Diamond"). 29th Annual IVLA Conference, Pennsylvania, 1997.
Kaftandjiev, Chr. Hieroglyphic Interaction with the Post Modern World Advertising. 36 IAA World Congress, Cairo, 1988.
  Kaftandjiev, Chr. The Iconic Ice Cream Reception in the Virtual, Abstract,Verbal and Technological Garden of Postmodern Communication (The Semiotic, Semiosis and Symbiosis Aspects of Technological Codes and their Icono-Verbal Actualizations). 30 Annual IVLA Conference, Georgia, USA.
  Kaftandjiev, Chr. The Similiraties and Differences between Russian and Western Political PR and Advertising - the Intercultural and Comparative Aspects. Fourth International Summer School on Russian Media. Sanct Peterburg, 1999.
  Kaftandjiev, Chr. Complex System of Financial Architecture and its Semiotic Reliability or why Financial Virgin Architecture will Never Surrender to any Sign Rapists (at Least in Marketing Communications). 7th World Congress of Semiotics, Dresden, Germany, 2000.
Lehtonen, Jaakko and Christo Kaftandjiev. The Absolut Report - The Different Alcohol Evil and their Sign Actualizations in Advertising. Baltic Summer Institute for Semiotic and Structural Studies, Imatra, Finland, 2000.
Kaftandjiev, Chr. Mission (Im)possible - The Accelerated East European Transition from Modern and Communist to Post Modern and Feminist Marketing Communications. Media Meeting, Golden Drum, Slovenia, 2001.
Takala, Sauli and Christo Kaftandjiev. Semiotic and Communicative Aspects of Trans(lation)s and Inter(pretaion)s - The Texts on the Cross(Road)s of Trans(iconation)s. Baltic Summer Institute for Semiotic and Structural Studies, Imatra, Finland, 2001.
Kaftandjiev, Chr. The Relationships - The Old/New Marketing Communication Odysseys (from the Phoenician First Trade Speech and Alphabet to the Postmodern, Intercultural, and Integrated Marketing Communications), The IAA 38th World Congress, Beirut, Lebanon, 2002
Kaftandjiev, Chr. and Janez Damjan. Semiotic Analysis of Media Advertising (on the Basis of Central, East, Western and American Perspective). Media Meeting, Golden Drum, Slovenia, 2002.
Kaftandjiev, Chr. Institutional Advertising and E Marketing. Business Forum, Sofia, 2002.
Kaftandjiev, Chr. No Limit in Visual Strategies in Advertising. First Advertisng Festival, Saraevo, B&H, 2003.
Kaftandjiev, Chr. Semiotics of Advertising. Tomsk State University, Russia, 2006
Kaftandjiev, Chr. Design as Marketing Communication, International Ad Festival, Montreux, 2006
Kaftandjiev, Chr. Ambient Media in Advertising. International Ad Forum “Dialog”, St. Petersburg, 2007
Kaftandjiev, Chr. How to Advertise Media Efficiently. Kiev International Ad Festival, 2007
Kaftandjiev, Chr. Marketing Communications of Luxury and Premium Food & Beverages Products. Adam Smith Conferences, Moscow, 2007
Kaftandjiev, Chr. Psycological Motivation in Alcohol Marketing Communications. Adam Smith Conferences, Moscow, 2007
  Kaftandjiev, Chr. Creative Strategies in Transit Advertising. Third Congress on Transit Advertising. St. Petersburg, 2007
  Kaftandjiev, Chr. Creative Aspects of Advertising Campaigns. HiBrand World Conference, Moscow, 2008
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